Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (2024)

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (1)

Jeff Lerner: who is he? Jeff Lerner is a business owner, content creator, author, public speaker, master at internet marketing, father, husband, and fitness enthusiast. He runs multiple, profitable, online businesses and has over a decade of experience as a successful entrepreneur. The ENTRE Institute is his education platform. ENTRE Blueprint is his low-level introductory online training. The business models he teaches are various methods of managing digital real estate through affiliate marketing, running digital agencies, and creating online courses. I too run my own digital agency, which focuses on local lead generation. But, you don't need to do affiliate marketing to get there.

In this Jeff Lerner review, you will learn about Jeff Lerner’s net worth, his wife and family, his podcast, and the quality of his eBook, Millionaire Shortcut. You will decide for yourself whether you can trust this online entrepreneur.

6 Controversial Opinions on Jeff Lerner's ENTRE Institute

1. Locked Trainings and Upsells

Every level of the ENTRE Institute has an additional cost. The ENTRE Blueprint is $39, and is a sky-high look at the basics of what you can learn in ENTRE Institute (affiliate marketing, digial agencies, course creation). His main course is $4000, where you can actually learn how to do these business models. On top of that, you have to purchase their CRM system (EntreSoft) for taking payments for clients. EntreSoft costs $1600.

2. One-on-One Coaching Has an Additional Cost

After finishing the main ENTRE Institute courses, Jeff's team begins the hard sell for continuous coaching. One-on-one coaching costs $10,000 for 3 months. At this point in your online business journey, you will pay $15,639 before making any real money back.

3. Jeff Lerner Has a Multi-Level Marketing Background

Jeff Lerner was/is associated with a few defunct businesses, like Wealth Masters International (which is a confirmed pyramid scheme in Norway), Carbon Copy Pro (which was shut down also. Now its founders run Six Figure Mentors, which Jeff is also involved in) My Online Business Education (its creator had to pay $17 million to the FTC), and Digital Altitude. Jeff has structured ENTRE around these types of businesses- here's some information from the MOBE FTC complaint:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (2)

Though, it is worth noting that ENTRE is NOT a multi-level marketing business, nor is it a pyramid scheme, becuase there is a product involved. It is a legit affiliate marketing course.

4. Students Promote ENTRE as Affiliates, So Most Reviews are Biased

At the end of the ENTRE Blueprint, Jeff Lerner reveals how you can make money with affiliate marketing by selling the course they just completed. So, you will find countless biased reviews about ENTRE Blueprint on YouTube from brand new affiliates. Reviews that include negative aspects of the course are typically legit and not produced by affiliates.

5. Difficulties of the Business Models (and Necessary Expenses) Hidden During Pitch Stage

ENTRE Blueprint serves as a great commercial for Jeff Lerner's lifestyle, which he has built from doing these exact business models. However, he isn't as up front about the difficulties that come with affiliate marketing (like standing out among the hundreds of other ENTRE Blueprint affiliates), the challenges of building a digital agency (convincing businesses to allow you to manage their marketing), or even online course creation (constant updates needed, coaching, and more makes this not as passive as you'd might think). He also isn't up front about just how much is costs to join ENTRE successfully, and how much startup costs it will take to invest in each business model.

6. You Need to Focus on One Business Model, and Your Course Should Be All-Inclusive

The ENTRE Institute focuses heavily on training the entrepreneurial mindset. This may be helpful for some people new to making money online. However, you may find more success learning within a platform that is focused solely on actionable steps to create and run a single business model, without any upsells.

What is Jeff Lerner’s ENTRE Institute Blueprint Strategy?

Jeff Lerner’s ENTRE Blueprint Strategy involves addressing personal and physical growth besides professional growth. He focuses on these business models:

  • Affiliate marketing

  • Digital agencies

  • Course creation

Jeff Lerner Pros and Cons


Jeff has over a decade of experience.

He has a positive personality and a consistent social media presence.

Jeff’s low-ticket course, the ENTRE Blueprint, is not expensive and is easy to digest.


Jeff uses heavy online marketing tactics to push ENTRE Institute.

Each level of the ENTRE Institute requires an upsell.

Jeff has promoted online businesses that ended up being shut down by the FTC (Federal Trade Commission).

Review by Jane - "Get out from under affiliate marketing"

  • Verified Student

Hey, I'm Jane and I've been in affiliate marketing for almost- well now- just over five years. And what led me to Jeff Lerner’s ENTRE Institute was just the decision that I wanted to start growing into something different. And, since I've been doing affiliate marketing for so long, I wasn't sure where to start.

His whole thing is that it's more of an education platform, and so I knew it would take me beyond affiliate marketing. And, the reason that I wasn't super into affiliate marketing anymore- that's how Jeff starts his students out- But really what I wasn't liking was the fact that I was promoting somebody else's stuff.

So like if I had a product on Amazon or something, I could still do all of this promotion and get all of the sales instead of these little commission checks, which are super low, by the way. And I really liked that the second part of the ENTRE institute is building a digital agency and taking those skills that you've learned through affiliate marketing into your very own business that is yours.

So I'm just now starting that. I've I went through a bunch of Jeff's stuff. Like obviously I took the Blueprint course but I also took some of the Business Accelerators. I jumped right into that Affiliate Business Accelerator, which did help me bring in more commissions. But it didn't help that need for my very own business. So then of course, I went for the Agency Business Accelerator and that one is not taught by Jeff, it's taught by somebody-when I took it, at least- it was taught by somebody named Hillary and it just got me really excited to get out from under the boot of promoting other people's products and courses for just a sliver of what they are bringing in.

Review by Alex - "Too many other affiliates"

  • Verified Student

Hey, I'm Alex and I signed up for Jeff Lerner’s ENTRE Blueprint course. I initially was brought in because it was only $39 and he seems like a super knowledgeable, really cool guy. But, the $39 ended up taking me right to a super basic course.

I started being a affiliate for the ENTRE blueprint course as soon as I completed it, but I found out as soon as I started doing it, that pretty much every other student that had purchased the ENTRE blueprint also has YouTube videos and blog posts all promoting this. And so while it was a great idea for him to get his students to promote, to us, it just immediately threw us into a market that he himself had saturated. And I've noticed now that I've gotten more into affiliate marketing, that it's just so, so saturated everywhere.

And if you're going to jump into making a blog, or a YouTube channel, there's going to be somebody already trying to sell the same kind of products with affiliate links that have been doing it for decades.

So for instance, I started to promote ENTRE blueprint. There were other people on YouTube that had already started to promote this and had been doing it for years and had taken more courses within ENTRE Institute. But, for my little brand new YouTube channel, I was getting no followers. I was getting very little views, and ultimately zero sales. So, I ended up not going any further than the ENTRE Blueprint. I do think that Jeff Lerner has a good course. I think he has a good philosophy. I like his holistic approach to things but affiliate marketing just wasn't going to do it for me.

Review by Ben - "Jeff is the real deal"

  • Verified Student

"Hey, this is Ben. I took Jeff Lerner's ENTRE Institute Affiliate Marketing program, and I cannot say enough good things about this guy. Jeff is the real deal. He's authentic. He leads with value, and he's sharing all kinds of free information on his YouTube channel. But in terms of the training with affiliate marketing, he's showing you new moves in the industry. And he talks about why you need to understand discipline and the power of discipline and be willing to invest in yourself to be successful with the business model.

Jeff also teaches you how to look for new strategies. And how to test the market before you blow all of your money. And if you've done affiliate marketing or you've done any research about affiliate marketing, you know that the business model is a lot of trial and error. You need to find the best offers to promote and the kind of content you need to use to build your audience, to drive online traffic to your offers.

And affiliate marketing is a lot about paid ads. So if you don't have a budget or if you're blowing all of your ad spend on bad copy, you're going to be losing money out of the gate. But if you follow Jeff's training and instruction, he's sharing some new tips and industry hacks that will help you make money with affiliate marketing. And he just delivers repeatedly throughout the entire program. His customer service is five stars. Just fantastic, and they have helped every step of the way.

I thought I knew a lot about affiliate marketing going into this training. But I have learned an abundance of new techniques and new ways to build a business, make more money, and capitalize on time freedom. So, if you are serious about looking for a mentor or want to start an online business model. Or you're interested in learning more about affiliate marketing. I would suggest you check out Jeff Lerner's Affiliate Marketing program. You will not be disappointed. This guy is the real deal."

Review by Jana- "Like a book without the ending"

  • Verified Student

"Hi. My name is Jana. I purchased Jeff Lerner's ENTRE Institute Affiliate Marketing program, and I feel like I bought a book without the ending. Don't get me wrong. Jeff knows his stuff, and he can fire you up if I was paying for a motivational speaker. I would have recouped my investment tenfold.

But the reality is that if you want to get to the meat and potatoes of the actual business model and how to make money with affiliate marketing, you need to keep updating your course membership. And you don't know how many upsells you have to commit to before you get the information you're looking for—the actual way to make money with affiliate marketing. In fact, I did a bit of digging only to find out that Jeff Lerner's ENTRE Institute coaching program costs around $40,000.

Of course, he is the guru of affiliate marketing. But this seems like a high-ticket affiliate offer. And he has affiliates that are just promoting it. If they hit pay dirt, they're going to walk away with a huge windfall. But in terms of teaching you how to drive online traffic. What kind of ads do you need for your campaigns? I wasn't getting any of that. I guess I didn't pay into enough upsells.

But I don't know the stuff on his YouTube channel is free, and it is probably more helpful than his Affiliate Marketing training. Now don't get me wrong. Jeff Lerner has a lot of value, and I'm sure his coaching program is next level. But if you're really serious about learning and making money with affiliate marketing, I don't think that Jeff Lerner's. ENTRE Institute Affiliate Marketing training will take you there."

Who is Jeff Lerner?

Jeff Lerner is the founder of ENTRE Institute and Entresoft. He is the owner of 2:20 Investment Group in St. George, UT. Forbes Business Council just accepted him as an official member. Until 2018, he was the CEO of Xurli, a digital agency and software company. Jeff also served as head of operations at PRO U and co-founded WHAMmobile, which he controibuted to until 2010.

Besides his impressive business portfolio, Jeff Lerner is also a professional jazz pianist, a husband, father of 4 children, a podcaster, YouTuber, and fitness junkie.

What Makes Jeff Lerner Any Different From Other Online Coaches?

Jeff Lerner differs from other online coaches because he sells a skill set and a lifestyle. He’s a life coach and a business coach. Unlike other course creators that learn and regurgitate information, Jeff has multiple businesses and teaches from his own experience.

However, Jeff Lerner has some what of a controversial past. In 2011, he entered a partnership with Wealth Masters International. By the time he joined, Norway had already banned WMI for being an MLM scheme. Two years later, WMI sued Jeff and many others for a "breach of agreement". The group counter-sued, and WMI eventually disappeared.

Jeff was also involved in My Hidden Pages and My Online Business Education. The FTC shut down MOBE for fraud. In addition, he was connected to Digital Altitude, which was also shut down by the FTC for a consumer’s loss of $4.7 million.

Here's the bottom line: Just because someone runs multiple “successful” businesses doesn’t necessarily mean that person is trustworthy.

Jeff Lerner Net Worth

Jeff Lerner’s net worth is probably around $4 to $5 million. This is far less than he implies in his ads, where he claims an income of $100,000,000. This amount is most likely sales, and doesn’t account for any expenses, any employees he pays, or even the cut he keeps for himself.

What Does Jeff Lerner Do For a Living?

Jeff Lerner teaches others how to become successful entrepreneurs through affiliate marketing, digital agencies, and selling online courses. But that’s just the ENTRE business model. On top of teaching, Jeff has many other gigs including public speaking at ENTRE Institute Insight events and managing property investments in Georgia, Nevada, Ohio, Texas, and Utah.

Jeff Lerner Success Story

Jeff Lerner’s success story starts at the very beginning, when he was born with Waardenburg Syndrome. This genetic condition passes from a single parent to the child. There are 4 variations of this syndrome, and it's unclear which type Jeff has. However, symptoms range from cleft lips to mobility issues to deafness. Waardenburg has specific physical traits, like wide-set eyes, early graying of hair, and very pale blue eyes.

Because of his unique look, children bullied Jeff in school. Teachers thought he was autistic, or needed to see a psychiatrist. More than once, schools told his parents to take him elsewhere. This would build a fighting spirit within him that helps him overcome hard times to this day.

Jeff Lerner Learns a Traditional Job Isn’t For Him

Jeff Lerner’s dad was a stockbroker turned money manager. His mom was an attorney for a Big 5 law firm. His mother got him his very first job of delivering office supplies around a law office. Jeff didn’t like the job and got himself fired after only 3 weeks.

Later, at 17, Jeff started skipping school without telling his parents. It got so bad that the schools threatened his parents with a truancy ticket if he ever came back. So, his mom withdrew him from school and bought him a piano at his request. He taught himself and focused on becoming a musician. Over the next 6 years, he tried again and again to get into the University of Houston for piano. Finally, he got a scholarship- without his high school diploma- and graduated Magna cum Laude with a Bachelor of Fine Arts degree in Music Theory and Composition in Jazz Piano with a minor in business finance.

Jeff Lerner’s Journey to Affiliate Marketing

In his 20s, Jeff invested the money his parents had saved for college and worked as a professional piano player. By 29, Jeff had also started 10 more businesses. These attempts at income-producing assets included a rave business similar to party promoting, a booking agency, marketing, flipping houses, and being a loan officer. All of them failed.

Then, the economy collapsed in the 2008 Great Recession. Jeff had a failed restaurant franchise and 2 real estate investment companies suing him. On top of everything, he was $495,000 in debt and broke his wrist, leaving him out of his piano playing job. His first wife left him and he lived in his ex- in laws spare bedroom.

That’s when Jeff Learner learned about affiliate marketing. This (and real estate) got him out of debt. Though, he dedicated 14-15 hours a day for a year to this business model. That's definitely not passive income, and probably not sustainable for most people.

By 39, Mr Lerner says he considered retiring. Instead, he decided he wanted to help the aspiring entrepreneur do what he did to become successful. So, he created the 3x3 Success Matrix, which would become ENTRE Institute.

Jeff Lerner’s Business Connections

Jeff encourages his students to seek a mentor because he had several important mentors and investors throughout his growth period. These included Bruce Johnson, who invented the BreatheRight brand and Larry Goldstien, Todd Wagner’s business manager. He made connections by playing piano for billionaires, and then became one himself.

Jeff Lerner Wife

Jeff Lerner’s wife is Jaqueline Lerner. Her name before they were married was Jaquelinge Bessey. Her father, Carl introduced them. The couple married on June 9, 2012, 6 years before Jeff hit his stride with the ENTRE Institute. Jacqueline had 3 children before marrying Jeff- Braxton, Jace, and Jada. Jeff has since adopted the children, and the couple welcomed Stella Jane as the newest child in the family in 2016.

Jeff Lerner Age

Jeff Lerner was born in Houston, TX on March 1, 1979. So, in 2022, he is 43 years old.

Jeff Lerner Forbes

Jeff Lerner was recently accepted into the Forbes Business Council. Many online course coaches (like the Mikkeslen twins) brag about being featured on Forbes, but these sellers can pay for a feature to boost their own marketing. However, this isn’t the case with Jeff. To be selected for the Forbes Business Council, a committee must review his experience. The invitation-only council connects Jeff with other leaders and professional opportunities. He can also publish writings on Forbes’ website.

Why is Jeff Lerner Successful?

Jeff Lerner is successful because of his use of Google AdWords, his YouTube presence, other social media platforms, and diversifying his income streams. Here are some details:

  • He received his Google AdWords certification in June 2014.
  • His YouTube channel has over 80,800 subscribers. Most of Jeff Lerner’s YouTube video lately have been TikTok length shorts.
  • You can find Jeff Lerner online on active Instagram and Facebook accounts. He uses both to share information about his businesses and his life.
  • It’s impossible to know the exact number of additional businesses Jeff owns or has invested in. He’s involved in Awesome Marketing software, the Six Figure Mentors program, and multiple programs within the ENTRE Institute. (Six Figure Mentors has some connection with Carbon Copy Pro, which was a part of the WMI fiasco.)

If Jeff Lerner is So Successful, Why Does He Teach ENTRE Blueprint?

According to Jeff, he taught ENTRE Blueprint and the ENTRE Institute over retirement. Part of his decision was driven by anger at the traditional education system. However, Jeff is a master marketer. It’s likely that the shares this part of his story to make him appear as a caring, philanthropic coach.

Even if these are his best qualities, the fact is that Jeff can make much more money teaching online courses than heading to retirement over a decade before 50. Plus, he appears to enjoy teaching others and is very good at promoting his products.

Does Jeff Lerner Sell Any Other Programs?

Yes, Jeff Lerner sells at least 4 programs within ENTRE Institute. These are:

  • The ENTRE Blueprint. This is Jeff’s $39 course that introduces affiliate marketing, creating digital agencies, and online courses. To get the full high-ticket course, you'll endure a $4000 upsell for ENTRE Nation.
  • Foundations. This video series comprises 6 courses focused on entrepreneurial secrets of success, lifestyle, money, business, wealth, and sales.
  • Business Accelerators. Business Accelerators is a 60-day, intensive training program takes your business ideas and teaches you how to run it profitability. These courses are where the real meat is.
  • Business Mastery. The ENTRE Mastery programhelps take your business to the next level in many areas that you might struggle with, like cold-calling or lead generation.

He also offers ENTRE Coaching, a newly published book Unlock Your Potential, a podcast, and more.

Note: Entre Results Coaching is another business entirely, and is not associated with Jeff Lerner.

Jeff Lerner Podcast

The Unlock Your Potential with Jeff Lerner Podcast is still active and has dozens of episodes. Jeff reuses his content across his podcast and YouTube channel. This is a great way to diversify ad income while minimizing creation efforts. In his podcast, he covers lifestyle choices like mental toughness and fitness, interviews of successful entrepreneurs, and building relationships.

Is Jeff Lerner Still Active?

Yes, Jeff Lerner is still an active entrepreneur. Of the 3 business models he promotes, he definitely still does course creation. Because he is involved in so many businesses, it’s likely he is still dabbling in digital agencies (even after leaving Xurli). As for affiliate marketing, he has his own affiliate marketing program for ENTRE where he pays affiliates to share excellent reviews of his course.

How Do You Make Money Online with Jeff Lerner?

Jeff Lerner’s business model involves affiliate marketing, digital agencies, and online courses. Let’s break down each one.

What is Affiliate Marketing and How Does it Work?

Jeff says that affiliate marketing is the “ultimate referral business” that can make you 7 figures from home on your laptop. This is the business model he started in 2008 to get out of $495,000 in debt. Affiliate marketing involves promoting other people’s products and taking a cut off the sales or profits.

According to Jeff, the first step in affiliate marketing is choosing a niche to promote. He chose a digital marketing education product and a financial education product. (The self-help niche is profitable in many business models).

Then, you must choose a program. Amazon is one large marketplace you can promote. Or, you can choose a retailer like Best Buy, an affiliate network like ClickBank, or a CPA (cost per action) network like You can also promote specific offers rather than brands. Then, you will follow your program’s specific instructions to set up your links.

Your next step is incorporating your links into the content you create, whether it be blogs, YouTube videos, a landing page, or through email marketing. To become profitable, generate an audience for your content. ItIt’s best to start affiliate marketing if you already have a following in 2023. Read our full breakdown of affiliate marketing pros and cons for more information.

Is Affiliate Marketing a Pyramid Scheme?

No, affiliate marketing is not a pyramid scheme. A pyramid scheme is an illegal business model where members or participants (who pay to join) recruit other members, and the more senior members are paid with the money from later entries into the program. Affiliate marketing involves choosing a niche, finding an affiliate program, and promoting a product for an agreed upon a cut of sales. There is not necessarily any recruitment involved.

How Much Can You Earn as an Affiliate Marketer?

Affiliate marketing income ranges from around $39,000/year to $89,427/year, according to PayScale and Glassdoor, respectively. This amount does not include the cost of ads to promote links, so this only indicates sales.

How Do You Get Paid as an Affiliate?

The way you’re paid as an affiliate will depend on the program that you choose. Make sure you are comfortable with the terms of service before signing up. Some programs won’t pay you until you earn a specific amount of money, which can take months.

Does Jeff Lerner have a Profitable Affiliate Program?

Jeff Lerner’s courses have an affiliate program, which is why you see many positive reviews for his products online. If you’re interested in the fine print, read Jeff Lerner’s affiliate marketing disclaimer.

What is a Digital Agency?

Digital agencies are profitable assets that you build online, usually centered on providing marketing services for clients you have gained. My local lead generation business is an example of a digital agency. Jeff’s first digital agency earned him $300- $2500 per month in excess income for every client he added. He could sell this entire agency to another company for a large sum after he developed it. Another example of a digital agency is Kenji ROI, which offers product listing optimization for Amazon sellers.

Online Course Creation

A digital course is essentially another digital product that you create with little cost (compared to creating a private label Amazon product, for example). You will need to promote your course through a social media following and paid ads. Consider pairing your course with individualized support like coaching, online communities, and Q&A forums. Obviously, the ENTRE Institute is another way that Jeff has diversified his income.

What is ENTRE Blueprint?

The ENTRE Blueprint is Jeff Lerner’s most popular ENTRE Institute course. It's low-ticket, which means it shares basic level information about affiliate marketing, digital agencies, and creating online courses.

ENTRE Blueprint includes 6 steps to success:

  • This lesson goes over the 3 “Ps” you’ll need to conquer to gain an awesome life: personal, professional, and physical aspects.
  • Here, Jeff trains you on the 3 “Legs” of action you’ll need to complete. These are context/community, knowledge/learning, and strategy/belief.
  • Learn the 3 “Phases” of your personal legacy that will affect your family for years to come. Jeff will introduce you to wealth, growth, and leverage.
  • Finally, Jeff teaches you about affiliate marketing. You will only learn the very basic level of affiliate marketing and its theory. By taking this course alone, you won’t be able to start a successful affiliate marketing business.
  • You’ll learn about eCommerce in Step 5. Again, this is all theory, with no actual training.
  • In the last piece of ENTRE Blueprint, you will learn more specifics about the digital agency business model.

What Does Joining the ENTRE Blueprint Cost?

Joining the ENTRE Blueprint costs only $39. This low price of entry is how ENTRE obtained its 200,000 students. Jeff doesn’t share how many students have actually gone through his entire funnel.

What Bonuses are Included in the ENTRE Blueprint?

If ENTRE Blueprint is so low-cost, does it even offer any bonus materials? Yes, ENTRE Blueprint includes your very own advisor that will design your personalized path to success (this is a guaranteed promise). You’ll also receive:

  • Two PDFs that share ENTRE’s principal values and your own success path.
  • Private ENTRE Nation community.
  • The ENTRE Life App, where students keep themselves accountable in a community setting.
  • A Jumpstart training on quickly making some income.

After completing the steps, you’ll face the first upsell: ENTRE Nation Elite.

What is ENTRE Nation?

ENTRE Nation is the next product in Jeff Lerner’s arsenal of upsells. To get this course, you will pay $49/month or $348/year. It's all a marketing tactic; if you've already invested a small amount, you're more likely to invest a little more. It's a slippery slope that you need to research before jumping on.

It might be difficult to find an ENTRE Nation review specifically, but applying what you know about Jeff Lerner, ENTRE Blueprint, and the ENTRE Institute in general will tell you everything you need to know.

After ENTRE Nation, you will reach ENTRE Digital, which includes actual, actionable advice for Jeff’s business modules. This training costs an additional $1997 per business model.

If you want to add one-on-one coaching, ENTRE charges $15,000. Finally, to enter the ENTRE Inner Circle, which gets you 12 virtual intensive workshops, you’ll pay another $29,9997.

If you go through Jeff’s entire funnel, you will spend at least $47,381.

Why Does Jeff Lerner Keep Using the Term Awesome Life?

“Awesome Life” is simply a marketing term to make you believe his course will help you attain the life you want, whatever that may be. You’ll hear Jeff refer to the “3 Ps” of an “Awesome Life” in the ENTRE Blueprint. He also has the Awesome Life Challenge.

When was the ENTRE Institute Created? Has Jeff Lerner Kept it Up to Date?

ENTRE Institute was created after 2018, which was when Jeff created the 3x3 Success Matrix. It is up-to-date, but remember- the content for ENTRE Blueprint is more theoretical and is intended for students to learn about ENTRE rather than actionable ideas.

The courses are up-to-date, but I wouldn’t suggest starting an affiliate marketing business in 2023. This business model was more lucrative even a few short years ago. Now, traffic is unpredictable, you will have no control over the brand you’re promoting, and there is an army of competition. Many affiliate marketing programs won’t pay you for a few months, so it’s not something that you can live off of right away.

For more, read our Entre Institute Review.

If You Have No Business Plan, Can Jeff Lerner Help You Create One?

Yes, Jeff’s training will help you create a business plan. In fact, Jeff guarantees help with creating a business plan with your individual goals.

Is Jeff Lerner Legit?

Yes, Jeff Lerner is a legit business and lifestyle coach with over a decade of experience making a significant amount of money online. He employs aggressive marketing tactics, and upsells his courses, which many people believe is scammy. However, if you pay for anything from Jeff Lerner, you will receive a product. So, Jeff is legit and his courses are not a scam.

Is Jeff Lerner a Pyramid Scheme?

No, Jeff Lerner’s ENTRE Institute is not a pyramid scheme. But, it may feel like one because of his course upsells. A pyramid scheme by definition involves the highest members of an organization making money off of its lowest. Instead, Jeff’s course creation business model basically funnels students into the next more expensive course.

Are Jeff Lerner’s Programs Worth It?

Jeff Lerner’s programs might be worth it if you are the right person for his course. ENTRE Blueprint is only worth the $39 if you are ready to take the next step into a more expensive option. If you need a positive cheerleader to motivate you for success and don’t mind a bit of fluff in place of actionable advice, ENTRE Blueprint might work well for you.

Positive Reviews of Jeff Lerner

Jeff Lerner’s aggressive marketing tactics include a substantial affiliate marketing program. So, it's difficult to find a legit Jeff Lerner review that doesn't come from paid advertising. For instance, these are probably fake affiliate reviews:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (3)

However, I was able to find a few positive Jeff Lerner reviews that seem valuable, though still probably from affiliates:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (4)

“Jeff is a legitimate person. If it wasn’t for him, I wouldn’t be able to grow as a person, but also from a business sense point of view.”- Michael

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (5)

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (6)

“If you’re just looking to make money, there’s plenty of quality courses out there. But, ENTRE takes it to the next level by focusing on physical, personal, and professional excellence.” -LifeSoldier Living

Negative Reviews of Jeff Lerner

These Jeff Lerner reviews show a more honest opinion than the paid affiliates:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (7)

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (8)

“When I see more hype than substance, I focus on the substance. And if the substance is not that high, I’m not really a big fan of this. So that’s just my personal opinion. I like to see value- good, valuable stuff.” - Vitaliy, on Jeff’s ads and free eBooks, pictured below:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (9)

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (10)

This eBook is inferior quality. In fact, I wouldn't even call it a book. It's really a poorly designed and poorly written PDF. It's also misleading. Maverick helicopters is a tour agency near Las Vegas. A tour on a Maverick helicopter can cost as low as $104 to fly over the Las Vegas Strip. You don't need a fortune to use them. And the big millionaire secrets in this book? Millionaires need a mentor; which Jeff (conveniently) is.

This Reddit reaction sums it up nicely:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (11)

Jeff Lerner Reddit

Jeff Lerner is mentioned a lot on Reddit, but suspiciously there are not many specific comments, and even a video that has been removed. Here's one recent review of an interview Jeff gave:

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (12)

My Jeff Lerner Review

Jeff Lerner’s years of experience impresses me. But, when compared to the number of his failed businesses and his association with fraudulent companies, I shy away. Also, Jeff’s marketing is too pushy for me, and makes me wonder about how great his information is if he needs to push it so hard. His trainings, especially the ENTRE Blueprint, include way too much motivational speaking and far less actionable advice.

Still, I like how he has turned his success into diversified income. He’s also a pretty positive guy, which the world needs more of right now. He's a solid family man too, and I like that being a father is a priority for him.

What’s the Best Alternative to Jeff Lerner?

If you’re set on learning affiliate marketing, I suggest the Super Affiliate System by John Crestani for $997. Wealthy Affiliate is a popular choice, too. For more options, check out our list of best affiliate marketing courses.

If the course creation branch of Jeff’s strategy is intriguing to you, try TrainerCentral. Not only do they teach you how to create a course, but you’ll learn how to create trainings for software, an online community, and set yourself up as a business coach. The cost is amazing- only $16.67/month for an independent course creator.

Finally, if you want to learn how to create a digital agency, considerlocal lead generation. As opposed to Jeff's strategy, we find small local businesses that need help finding customers (leads).

Conclusion: Is Jeff Lerner a Scammer, or Is He Legit?

Jeff Lerners ENTRE Institute is not a scam. But, Jeff Lerner has been involved in some shady businesses. Moreover, he is a master internet marketer, and ENTRE Institute is full of upsells. So, my final Jeff Lerner review is skeptical; there are other coaches I would go to first if I hadn't found local lead generation.

With local lead generation, you don't promote a physical product or course. You don't need to create mountains of content to get a few affiliate clicks. Rather, you create and rank a single website to start, and that website starts generating leads that you sell to small businesses. Your leads do the talking, as you provide sample leads to potential clients. You also remain in complete control- there's no affiliate program guiding your actions. Then, once that site is ranked, you can create another and another- as many as you want, and each is its own individual income stream.

Jeff Lerner Review: 6 Controversial Opinions on His ENTRE Institute Affiliate Marketing Training - Ippei Blog (2024)


Who owns Entre Institute? ›

Entre Institute was originally founded by Jeff Lerner and Adam Whiting in 2019, though their work to establish this platform started over a decade prior.

Is Jeff Lerner a millionaire? ›

Jeff Lerner is a self-made millionaire and founder and Chief Vision Officer of ENTRE Institute, an education platform which enrolled over 200,000 users in its first three years.

What is ENTREnation? ›

ENTREnation is the premiere online community of entrepreneurs, lifelong learners, and awesome life livers!

Is the entre training class legit? ›

Conclusion on Entre Institute Review

With high-quality courses and programs taught by industry experts, one-on-one coaching, and a supportive community of entrepreneurs, the Entre Institute is an excellent choice for individuals who want to achieve success in the business world.

How rich is Jeff Lerner? ›

jeff lerner net worth 2023। how much does jeff lerner earn।
Name:Jeff Lerner
Net Worth:$5.6 Million
Monthly Salary:$42,000
Annual Income:$560,000 per year
Source of Wealth:Digital marketing courses
May 15, 2023

What medical condition does Jeff Lerner have? ›

Jeff also was born with a rare genetic condition called Waardenburg Syndrome which caused him to look different than his schoolmates. Exposure to bullying from a young age taught him how to make his own way and triumph over his adversities.

What does Jeff Lerner do for a living? ›

Jeff Lerner is the founder and CEO of Entre Institute, a platform that teaches people how to build business' and make a living in non-traditional ways.

What is the millionaire shortcut? ›

"Millionaire Shortcut" provides a fast-track formula for entrepreneurs that want to cut out mistakes and just concentrate their efforts on the proven strategies for acquiring real wealth quicker.

What is the entre blueprint? ›

The Entre Institute Blueprint is an affiliate marketing course – well, not really, but we'll get to that in a minute – by Jeff Lerner. My team and I have spent several hours going through the premium community and training materials.

Is Wealthy affiliate legit? ›

Is Wealthy Affiliate a Scam? No, Wealthy Affiliate is not a scam. There's a lot not to like about them, but it's definitely not a scam. They claim to be an affiliate marketing training program that offers training videos, tools, coaching, and a helpful community, and they do actually offer that.

When was Entre Institute founded? ›

In 2019 he founded ENTRE Institute where over 150,000 students have learned the best ways to build a business in the modern world and which became Jeff's 2nd INC 5000 company (and 3rd appearance on the list).

How does affiliate marketing work? ›

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

Is I digital preneur legit? ›

NO, IDigitalPreneur is not a Scam. It is absolutely safe and legitimate to enroll with.

Is the Authority Site System legit? ›

There is a diverse range of affiliate marketing courses, but after going through the Authority site system, I would definitely say that it is the best one. I would definitely recommend the course if you are into writing and blogging and would love to convert your passions toward profits via affiliate marketing.

How did Lerner make his money? ›

In 1952, a 26-year-old Lerner borrowed $250 from his wife to start a real estate company, selling homes for developers. He sold 22,000 of them, then decided to become a builder. His Lerner Enterprises grew to be among the largest owners of real estate in the Washington, D.C area.

What is Sandy Lerner net worth? ›

Sandra Lerner is an American businesswoman who has a net worth of $200 million. She is the co-founder of Cisco Systems and is the former wife of Leonard Bosack. After her run with Cisco, she founded Urban Decay cosmetics and is an animal rights activist.

How did Jeff Lerner become an entrepreneur? ›

Jeff Lerner is a serial entrepreneur. He started his company by selling information via the internet. He then started a network marketing firm.

Who is the CEO of Entre Institute? ›

Jeff Lerner, Founder of ENTRE Institute, Accepted into Forbes Business Council.

Is digital real estate legit? ›

Like any investment opportunity, digital real estate has its share of scams and fraudulent activities. However, it's important to note that digital real estate, as a concept, is not a scam. It's a legitimate form of investment that has been profitable for many.

How old is Ted Lerner? ›

WASHINGTON (AP) — Ted Lerner, the billionaire real estate developer whose family bought the Washington Nationals in 2006, has died, the team announced Monday. He was 97. A Nationals spokesperson said Lerner died Sunday of complications from pneumonia at his home in Chevy Chase, Maryland.

Who owns Lerners? ›

Lerner Enterprises is a company owned by the Lerner family that develops and invests in real estate in the Washington metropolitan area. The company has developed more than 20 million square feet of real estate.

Is Jeff Learners training legit? ›

Conclusion: Is Jeff Lerner a Scam? Jeff Lerner is not a scam. He is a successful online business owner with a great track record that can easily be seen in the success of many of his students that have taken some of his popular online courses.

How to be a millionaire overnight? ›

10 Guaranteed Tip To Get Rich Overnight
  1. Change your mindset first. You must develop an attitude where money isn't important to you. ...
  2. Work on your skills. ...
  3. Start investing early. ...
  4. Take calculated risks. ...
  5. Focus on building assets. ...
  6. Spend less than you earn. ...
  7. Invest Your Time. ...
  8. Pay off And Stay Out of debt.
May 5, 2022

How do you become a millionaire secret? ›

Here are three millionaire-making secrets:
  1. Live below your means. The single best way to build wealth is to spend less than you earn and bank or invest the rest. ...
  2. Don't take on high-interest debt. High-interest debt is one of the biggest enemies of wealth building out there. ...
  3. Invest a proportion of your income every month.
Sep 3, 2022

What is the awesome life challenge? ›

The Awesome Life Challenge was created to assist entrepreneurs in designing their companies around their lives rather than letting their companies control them.

What is a blueprint for entrepreneurs? ›

By definition, a blueprint is a drawing up of a plan or model. The blueprint perspective allows you to see all the pieces needed to assemble your business before you begin. One of the most challenging parts of being an entrepreneur is feeling confident in making choices about strategy and direction.

What is the highest paying affiliate niche? ›

Technology. Technology is one of the broadest, most profitable, and best niches for affiliate marketing. The global technology market is projected to reach over $5.5 billion in 2023, and consumers from the United States account for nearly one-third of the global tech market.

Who is the highest paid affiliate marketer? ›

If you want to make money in affiliate marketing, look no further than Pat Flynn as someone to guide you. Flynn is one of the most successful affiliate marketers working today. His Smart Passive Income Blog has an abundance of resources to help you learn the ropes.

Can you make a living off affiliate marketing? ›

It's possible to make a living from affiliate marketing because it's a profitable business model. Here's why: It's low risk. Businesses only need to pay out when you make a successful referral (versus paying a fee for influencers).

How do I start my first online business? ›

How to Start an Online Business and Find Success
  1. Reasons You Should Start an Online Business.
  2. Determine Your Niche and Business Idea.
  3. Conduct Product Research.
  4. Conduct Market Research.
  5. Define Your Target Audience.
  6. Source Products to Sell Online.
  7. Evaluate Product Viability.
  8. Define Your Brand and Image.

When was entrepreneur magazine founded? ›

Entrepreneur (magazine)
Editor-in-ChiefJason Feifer
Total circulation (July 2020)510,483
CompanyEntrepreneur Media, Inc.
7 more rows

Who are the richest entrepreneur? ›

  1. Elon Musk. With a net worth of $ 269 billion, Elon Musk tops the list of richest entrepreneurs. ...
  2. Jeff Bezos. Born in 1964, Jeff Bezos is the founder & CEO of the e-commerce giant called Amazon. ...
  3. Bill Gates. ...
  4. Warren Buffett. ...
  5. 5. Bernard Arnault. ...
  6. Amancio Ortega. ...
  7. Larry Ellison. ...
  8. Mark Zuckerberg.

What is the millionaire shortcut about? ›

"Millionaire Shortcut" provides a fast-track formula for entrepreneurs that want to cut out mistakes and just concentrate their efforts on the proven strategies for acquiring real wealth quicker.

What is the difference between businessman and entre? ›

An entrepreneur is an individual having an exclusive idea to establish a new venture. A businessman is an individual who establishes a business with an old business idea. Entrepreneurs are market leaders. Businessmen are market players.


Top Articles
Latest Posts
Article information

Author: Greg O'Connell

Last Updated:

Views: 5429

Rating: 4.1 / 5 (62 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Greg O'Connell

Birthday: 1992-01-10

Address: Suite 517 2436 Jefferey Pass, Shanitaside, UT 27519

Phone: +2614651609714

Job: Education Developer

Hobby: Cooking, Gambling, Pottery, Shooting, Baseball, Singing, Snowboarding

Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.